If you are looking for free tools to handle your multiple social platforms, this article explores six of the best free social media management tools available, including Buffer, Later, Hootsuite, Metricool, Meta Business Suite, and Crowdfire. Many businesses, especially startups and small enterprises, rely on free social media management tools to schedule posts, track engagement, and grow their online presence. Here, we’ll cover ideal ones—so you can choose the right one for your needs.
Need Professional Social Media Management?
While free tools are great for getting started, growing businesses often need more advanced strategies and consistent results. Our expert social media management services handle everything for you – from content creation to analytics and ad campaigns – saving you time while maximising your online impact.
6 Best Free Social Media Management Tools
1. Buffer (Free Plan)
Buffer is one of the most user-friendly free social media management tools nowadays, perfect for beginners. The free plan allows you to connect three social accounts, such as Facebook, Instagram, X, or LinkedIn. You can schedule up to 10 posts per profile in advance, which is ideal for maintaining consistency.
Additionally, Buffer’s clean interface makes drafting and scheduling posts effortless. The platform also provides basic analytics, showing engagement metrics like likes, shares, and clicks. However, the free version lacks advanced features such as competitor analysis or detailed reporting.
Moreover, Buffer’s browser extension lets you share content directly from websites, saving time on manual posting. If you’re a solopreneur or small team looking for simple scheduling, Buffer’s free plan is a solid choice.
2. Later (Free Plan)
Later specialises in visual content scheduling, particularly for Instagram, Facebook, Pinterest, and TikTok. The free plan supports one user and 30 posts per month, making it great for small businesses focused on aesthetics.
One standout feature is Later’s drag-and-drop calendar, which helps you plan your content visually. You can also use Linkin.bio, a tool that turns your Instagram feed into a clickable landing page—useful for driving traffic.
However, the free plan has limitations, such as no video scheduling for TikTok and basic analytics. If you’re a content creator or e-commerce brand relying heavily on Instagram, Later’s free tier offers excellent value.
3. Hootsuite (Free Plan)
Hootsuite is a well-known name in social media management, and its free plan is surprisingly robust. You can manage three social profiles and schedule 30 posts per month. The platform supports Facebook, Instagram, X (Twitter), and LinkedIn.
Furthermore, Hootsuite’s unified dashboard lets you monitor all your feeds in one place. You can also track mentions and keywords, which is helpful for brand reputation management.
That said, the free plan lacks advanced analytics and team collaboration features. If you need a tool that combines scheduling with basic monitoring, Hootsuite’s free version is worth trying.
4. Metricool (Free Plan)
Metricool is a powerful free social media management tool with strong analytics and scheduling features. The free plan allows two connected accounts and 20 scheduled posts per profile. It supports Instagram, Facebook, X, LinkedIn, and even Google My Business (GMB).
One of Metricool’s best features is its detailed analytics dashboard, which provides insights into post performance, audience growth, and engagement rates. You can also compare metrics across different platforms—a rare perk in free tools.
Additionally, Metricool offers basic competitor analysis, helping you benchmark your performance. The main drawback is the limited number of posts, but if you prioritise data-driven decisions, Metricool is a fantastic option.
5. Meta Business Suite
If you primarily use Facebook and Instagram, Meta Business Suite is a must-try. This completely free tool lets you manage both platforms from a single dashboard. You can schedule posts, respond to messages, and even create basic ads.
Moreover, Meta Business Suite provides built-in insights, showing reach, engagement, and follower demographics. The interface is intuitive, making it easy for beginners to navigate.
However, the tool is limited to Meta-owned platforms, so you’ll need another solution for Twitter (X), LinkedIn, or TikTok. For businesses focused on Facebook and Instagram, though, it’s one of the best free social media management tools available.
6. Crowdfire (Free Plan)
Crowdfire focuses on content curation and scheduling, helping you discover and share relevant posts. The free plan allows one account per network (Instagram, Twitter, Facebook, LinkedIn, Pinterest) and 10 scheduled posts per account.
A unique feature is Crowdfire’s content recommendations, which suggest articles and images based on your niche. This can save time if you struggle with content ideas.
Additionally, Crowdfire offers basic analytics, tracking follower growth and engagement. The free version is quite limited, but if you need help with content discovery, it’s a handy tool.
Other Notable Free Tools
While the above tools are excellent, a few others deserve mention:
● TweetDeck (Free) – Best for X (Twitter) management, offering real-time tracking and customisable columns.
● Canva (Free Version) – Not a scheduler, but essential for creating social media posters with free templates.
● Google Analytics (Free) – An Important tool for tracking social media traffic to your website.
How to Choose the Right Free Tool
Selecting the best free social media management tools depends on your needs:
● For simple scheduling → Buffer or Later
● Multi-platform monitoring → Hootsuite
● Analytics & reporting → Metricool
● Facebook & Instagram → Meta Business Suite
● Content curation → Crowdfire
Most free plans have restrictions, so consider upgrading if your business grows.
Final Thoughts
Free social media management tools can save time and improve your strategy, without costing a penny. While they have limitations, platforms like Buffer, Later, Hootsuite, Metricool, Meta Business Suite, and Crowdfire offer excellent starting points.
Ready to take your social media results further? While free tools handle the basics, paid advertising unlocks serious growth. Discover how to double your ROI with proven tactics in our guide: 7 Advanced Paid Social Media Advertising Tactics to Double Your ROI.
Pro Tip: Combine these free tools with smart paid strategies for maximum impact!
Links
Newsletter
© All Copyright 2025 by IS IT Solutions