Don’t need to be worried if your website isn’t ranking well. SEO is the most important part, and a technical SEO analysis might reveal hidden problems slowing you down. This strategy ensures search engines can crawl, index, and understand your site efficiently. Ignoring these issues can hurt your rankings, traffic, and conversions.
In this guide, we’ll cover the top 10 technical SEO analysis problems and how to fix them quickly.
1. Slow Page Load Speed
A slow website frustrates users and search engines. Google considers page speed a ranking factor, so if your site takes too long to load, you’ll lose visibility.
How to Fix It:
- Compress images using tools like TinyPNG.
- Enable browser caching.
- Use a Content Delivery Network (CDN).
- Minimise JavaScript and CSS files.
Moreover, tools like Google PageSpeed Insights can help identify specific speed issues.
2. Broken Links (404 Errors)
Broken links harm user experience and waste crawl budget. When search engines find too many dead links, they may assume your site isn’t well-maintained.
How to Fix It:
- Use Screaming Frog or Google Search Console to find broken links.
- Redirect broken URLs to relevant pages (301 redirects).
- Regularly audit your site for new broken links.
Furthermore, fixing these improves navigation and keeps visitors engaged.
3. Poor Mobile Optimisation
With most searches happening on mobile, Google prioritises mobile-friendly sites. If your site isn’t responsive, rankings will suffer.
How to Fix It:
- Use a responsive design.
- Test with Google’s Mobile-Friendly Test tool.
- Ensure buttons and text are easy to use on small screens.
Additionally, avoid intrusive pop-ups that block content on mobile.
4. Duplicate Content Issues: Technical SEO Analysis
Duplicate content confuses search engines, making it harder to decide which page to rank. This often happens with product pages, blog tags, or printer-friendly versions.
How to Fix It:
- Use canonical tags to indicate the preferred version.
- Merge similar content or rewrite duplicates.
- Avoid duplicate meta titles and descriptions.
Besides, unique content always performs better in search results.
5. Missing or Incorrect Schema Markup
Schema markup helps search engines understand your content better, often leading to rich snippets in search results. Without it, you miss extra visibility.
How to Fix It:
- Use Schema.org to find relevant markup types.
- Implement JSON-LD structured data.
- Test with Google’s Rich Results Test.
Moreover, schema can improve click-through rates (CTR) significantly.
6. Crawl Budget Wastage
Search engines allocate a limited crawl budget to each site. If bots waste time on unimportant pages (like admin panels or duplicate content), key pages may not get indexed.
How to Fix It:
- Block irrelevant pages with robots.txt.
- Use noindex tags for low-value pages.
- Fix broken links and redirects.
Furthermore, optimising crawl budget helps Google index your best content faster.
7. Thin or Low-Quality Content
Google prioritises helpful, in-depth content. Thin pages with little value can drag down your entire site’s rankings.
How to Fix It:
- Expand short posts with more details.
- Remove or rewrite outdated content.
- Add original research, examples, or case studies.
Additionally, high-quality content attracts more backlinks and shares.
How SEO Keyword Research Supports Link Building
Large, unoptimised images slow down your site and hurt SEO. However, properly optimised images can also boost rankings via image search.
How to Fix It:
- Compress images without losing quality.
- Use descriptive file names (e.g., blue-running-shoes.jpg).
- Add alt text for accessibility and SEO.
Besides, lazy loading can further improve page speed.
Avoid These Common Link-Building Mistakes
Another factor for technical SEO analysis is that internal links help search engines discover and rank pages. A weak structure means some pages may not get enough authority.
How to Fix It:
- Link related content naturally within your text.
- Use anchor text that describes the linked page.
- Fix orphaned pages (those with no internal links).
Moreover, a strong internal linking strategy spreads ranking power across your site.
10. Security Issues (No HTTPS)
Google prefers secure websites. If your site still uses HTTP instead of HTTPS, it may rank lower and show security warnings to visitors.
How to Fix It:
- Install an SSL certificate (many hosts offer free ones).
- Ensure all internal links use HTTPS.
- Update your site URL in Google Search Console.
Additionally, HTTPS builds trust with users and improves rankings.
Final Thoughts
A technical SEO analysis helps uncover hidden issues that hurt your rankings. By addressing these issues, you can enhance crawlability, user experience, and search engine performance.
Regular audits ensure your site stays optimised. If you need help with backlinks, check out our guide on White-Hat Link Building Tactics That Google Loves.
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